World’s largest coffee company initiate sustainable agriculture
Mondelez International are incorporating a “Coffee Made Happy” program as a method to improve sustainable agriculture and promote entrepreneurship in Vietnam
The world’s largest coffee company, Mondelez International, with brands such as Jacob’s, Carte Noire, Kenko and Tassimo have revealed that they are seeking to improve sustainable agriculture initiatives and promote entrepreneurship in Vietnam by incorporating the first ever training facility for coffee farmers.
The ‘Coffee Made Happy’ program valued at US$200m aims to train 1,500 farmers in agricultural practices to increase coffee crop yields and the quality of the beans.
Altogether, the investment should supply 7,000 metric tonnes of coffee and improve the livelihoods of about 5,000 families in farmers’ coffee growing communities.
The Coffee Made Happy program is working alongside communities and organisations such as Ecom and its subsidiary ACOM, Pronatur, 4C and Rainforest Alliance to recognise local needs in helping young people reach their potential.
Mondelez International plans to make its full supply chain more sustainable by raising commercial focus and visibility of farming in Honduras, Indonesia, Peru and Vietnam as well as other coffee grown countries.
Mondelez says “Over time, data collected across Coffee Made Happy projects will help build the world’s largest database of coffee farm metrics”.
The Committee on Sustainability Assessment is partnering with Mondelez to construct an evaluation framework. The team adopt effective methods to measure and understand sustainability in the agri-food division. The evaluation framework will measure the effective impact experienced on the ground by coffee farmers in yearly reports and in-depth impact assessments.
According to the company’s first business report published in September, last year Mondelez International sustainably sourced 10 per cent of cocoa, 56 per cent of coffee and 44 per cent of Western European biscuits.
