U.S. Diners Looking for Greener Restaurants and Healthier Fare in 2009: Survey
Research released by the National Restaurant Association shows that Americans are looking for healthier options and "greener" restaurants when they dine out, in addition to an increased interest in value and convenience.
Research released by the National Restaurant Association shows that Americans are looking for healthier options and "greener" restaurants when they dine out, in addition to an increased interest in value and convenience.
Surveys of restaurant operators, customers and chefs indicate that restaurateurs will sharpen their appeal in 2009 in these areas and that restaurants' responsiveness to customers' preferences will drive these industry trends, according to the association's 2009 Restaurant Industry Forecast.
"The restaurant industry is both innovative and resilient, and will remain the cornerstone of the nation's economy and communities, employing and serving millions of Americans in 2009," said Dawn Sweeney, president and CEO of the association.
"Consumers are looking for value, variety, healthier options and convenience, and they know that restaurants will provide them the experiences and choices they are seeking."
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Source: GreenBiz