Océ color solutions show commitment to achieving color market leadership

Océ JetStream family complements broadest digital color printing portfolio
Venlo, The Netherlands, 18 March 2009 - Océ, an international leader in digital document management, today announced the introduction of a series of new digital color printers demonstrating the company's commitment to achieving leadership in the color market. The announcements include additions to the Océ JetStream family of very high speed inkjet printers and the introduction of the Océ ColorStream 9000.

Océ Home of Color in Germany
The new color innovations were introduced at the Océ Home of Color Event near Munich, Germany, being held throughout the week and attended by hundreds of customers, industry analysts and journalists from Europe, Asia and the United States. The new Océ JetStream printing systems complement a family of very high volume digital color presses, with a capacity of over 70 million prints per month.

Widest digital color portfolio in the market place
'Océ is committed to continuously offer new business advantages to our worldwide markets based upon advanced technologies,' said Anton Schaaf, Chief Technology and Operations Officer (CTOO) and Member of the Board of Executive Directors of Océ. 'With the new members of the Océ color product line, our company offers the widest digital color portfolio in the market place. Our ongoing investments in innovation -- on average 7% of annual revenue -- generate leading color systems and supporting software for offices, architects and engineers, newspaper and book publishers, advertising and signage companies. In 2008, we launched the revolutionary Océ CrystalPoint technology, enabling architects and engineers to produce wide format color prints on plain paper at very low cost and in an environmentally friendly manner. In 2006, we introduced the Océ Arizona family, a series of wide format graphic color printers based upon the Océ VariaDot imaging technology. As a result of our innovative color technology, Océ color revenue increased to 28% of total corporate revenue in 2008. We anticipate color revenue to continue to grow and represent a sizable percentage of our total revenue in the next five years.'

Océ JetStream and Océ ColorStream
With inkjet printing on a 30" wide web at a speed of 130 meters per minute, the new Océ JetStream(TM) 2800 system will support the accelerating market transition from offset to digital. The Océ JetStream 2800 expands the family's range of applications to newspaper and book printing. The simplex Océ JetStream 500 and duplex Océ JetStream 1000 engines are compact and flexible full color inkjet web presses for transaction, direct mail and transpromo applications. The toner-based continuous feed Océ ColorStream 9000 systems offer maximum flexibility and productivity for transaction, transpromo and direct mail applications that are critical communications for a variety of industries.

Personalization enhances direct mail effectiveness
Océ JetStream printers are designed to fully meet the demand of marketers to generate high levels of response and conversion rates. In the area of TransPromo (bank statements, insurance forms), personalization enables focused offers to small target groups that routinely open and read the trusted communication of statements and other forms of transactional documents. While increasing the effectiveness of their commercial communications, significant additional revenue opportunities and cost savings are provided.

A book never goes out of print
In traditional book publishing economics, publishers had to print books in long runs to keep unit costs down and have the inventory required to meet anticipated demand. The result was higher printing and administrative costs, returns, remainders, and warehouses full of pallets of unsold books. Digital technology is transforming the supply chain, enabling books to be printed in short runs ahead of orders or one-off against an order. Print on-demand is breathing new life into backlists, giving voice to many new authors and enabling publishers to keep titles alive forever.

Short-run newspaper printing
Whereas readers previously had to wait until at least noon to get copies of their homeland newspaper, by printing digitally the editions can roll off the presses as little as 20 minutes after editorial closure. Short-run newspaper printing provides publishers with greater flexibility than ever before for their international editions printed digitally that look and feel the same as those printed on conventional web offset presses. Titles like Börsen Zeitung, the New York Times, the Sydney Morning Herald and the Toronto Globe and Mail can be read in many locations outside their home markets. Digital printing enables newspaper operations to capture new revenue streams by providing an attractive alternative to their advertisers by targeting their readership more effectively with personalized content.

For further information contact:
Nick Gale
Manager Media Relations
Tel. +31 77 359 5628
E-mail nick.gale@oce.com

About Océ
Océ is one of the world's leading providers of document management and printing for professionals. The broad Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics.
Océ is also a foremost supplier of document management outsourcing. Many of the world's Fortune 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Océ is active in over 90 countries and employs some 23,000 people worldwide. Total revenues in 2008 amounted to € 2.9 billion. For more information on Océ, visit www.oce.com