Chinese star Li Chen calls for action on air quality at UNEA

Chinese actor Li Chen, is participating at the United Nations Environment Assembly in Nairobi this week and is promoting environmental awareness and more sustainable lifestyles.

Li, in his role as ‘Beijing Environmental Charity Ambassador’, arrived in the Kenyan capital on Monday and attended an UNEA press conference on air quality.

On Tuesday he delivered a speech on air quality in China as part of a roundtable discussion among scientists and representatives from the Beijing Environment Bureau.

Li also visited the renowned David Sheldrick Wildlife Trust in Nairobi on Tuesday, where young elephants, many of whom have been orphaned due to poaching, are cared for in an effort to return them to the wild.

Li called for actions against all the illegal wildlife trade through CRI saying: "I hope all the people, including those who intend to buy the ivory products, can realize nowadays how harsh the living environment of the wildlife is. Please do not make them be killed only to fulfil the happiness that you want to buy the products made from them."

The actor is one of the most famous people in China and in 2015, he became a celebrity partner of the United Nations Environment Programme.

Li has helped to promote activities on World Wildlife Day and World Environment Day to call on the public to lead sustainable lifestyles and fight against the illegal wildlife trade.