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Source: Businessgreen.com
A major new survey from the Economist Intelligence Unit (EIU) suggests the vast majority of US business leaders now accept there is a clear correlation between CSR performance and financial performance.
Drawing a clear link between strong environmental and CSR performance and increased sales and profitability has long been a vexed topic for many CSR professionals who have struggled to put a financial value on related benefits such as improved brand power and staff morale.
However, according to a survey of more than 550 senior US executives carried out by the (EIU), 74 per cent now accept the argument that responsible corporate citizenship, including strong environmental policies, can help increase profits at their firm.
Respondents also identified financial benefits as the top drivers for adoption of more responsible corporate citizenship, with 16 per cent claiming the top motivations for such policies was revenue growth, a further 16 per cent claiming they aim to increase profits, and 13 per cent claiming the main goal is to reduce costs.
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