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Quote I firmly believe that the engagement of the business sector in fighting climate change is crucial. Quote
YVO DE BOER, UNFCCC Executive Secretary

Climate Action - Assisting business towards carbon neutrality

Green or greedy?

Published on 25 November 2007

A recent announcement from the biggest diversified mining group in the world that it that it will undertake immediate and urgent steps inside and outside the company to help lead the fight against global warming has caused a tremor of excitement.

If companies such as BHP Billiton with its shareholder funds of $220bn can bring their muscle to bear, then we are in with a good chance of meeting what is now accepted to be the biggest challenge facing mankind.But making sweeping promises and taking concrete steps are two quite different things.

So is this just a load of soft marketing "greenwash" by a profit-hungry multinational or, even worse, an attempt to subvert the agenda to suit its own needs?

5 Nov 2007

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