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A scheme highlighting businesses which have made genuine cuts in emissions is being launched to rebuild public trust in the green claims made by firms. The Carbon Trust says its standard will only be issued to UK organisations that show "real reductions year-on-year". Companies that paid a third party to offset emissions on their behalf would not qualify, the Trust added.
Last year, ministers voiced concern about the lack of consistency between a number of private offsetting schemes. Tom Delay, chief executive of the Carbon Trust, said the new benchmark was in response to the public's growing mistrust of companies' claims to be cutting their greenhouse gas emissions. "What businesses and consumers both share is a desire for one, credible way to prove that an organisation has not only measured, but actually reduced their carbon emissions year-on-year without the use of offsetting."
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