Climate change is forcing companies of all sizes to rethink the way they do business.. to find ways to sustain growth in a low, rather than high, carbon economy.
Fleishman-Hillard’s Global Sustainability Communications Practice
Sustainability communications shares two characteristics with climate change – it’s evolving rapidly and it’s new, unlike any communication we’ve ever worked with before. Here’s one example. Fleishman-Hillard’s sustainability communications practitioners in Europe and the United States worked separately to identify communications indicators common to successful corporate sustainability programs on each side of the Atlantic. To our surprise, we found that sound sustainability communications tenets were virtually identical in Europe and North America.
It’s too early to tell whether this will also be the case in Asia. But our research shows that in Europe and North America, successful corporate sustainability programs build internal support for their environmental strategies before they turn to external stakeholders. They provide clear, detailed information about how they are shrinking the firm’s environmental footprint. And they let all their constituencies know how their environmental strategies are aligned with the company’s core business function.
These indicators represent a fraction of the knowledge and experience our experts have gained through research and by working on the front lines of this emerging communications discipline. We’ve responded to the world-wide and business-wide nature of sustainability communications by hiring specialists from around the world with a wide range of backgrounds. Our sustainability experts are also adept at corporate social responsibility, investor relations, environmental science, renewable and non-renewable energy and public policy in the UK, US, Canada, Europe and several influential Asian countries.
To learn more about Fleishman-Hillard’s worldwide sustainability communications team, visit our blog “P3: People. Planet. Profit.”. Or you can contact the practice group chair, Malin Jennings in Washington, D.C. at 202-828-5061
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